Tracy helps lawyers become phenomenal public speakers and business developers.
Tracy has been interested in public speaking as a specific skill since she was 12 years old and has been engaged in professional public speaking in a variety of contexts for 25 years. She focuses on helping lawyers place an emphasis on their listeners in order to create a memorable experience and leave them wanting more. Additionally, she helps lawyers conquer nerves so that they can deliver an authentic and powerful message.
Tracy has helped lawyers generate revenue for 13 years. She works with lawyers to incorporate discipline and authenticity in relationship building and maintenance, and rather than pushing lawyers to just “ask for the business”, she shares a proven sales process that focuses on the lawyers solving problems for their clients. She takes the guesswork out of selling so that lawyers can improve their win rates.
Tracy’s background includes 8 years in the high-tech consulting industry and 19 years in the legal industry. For six of those years, she worked in professional development at three AmLaw 100 firms, and thirteen years as a consultant to lawyers at firms of all sizes and geographies.
Tracy started Xaphes in an effort to combine her passion for and experience in public speaking and business development with her priority values of joy, excellence and authenticity. Tracy wants to help lawyers rise above the rest and harness their authentic confidence to be phenomenal versions of themselves.
Originally from Chicago, Illinois, Tracy has lived in Southeast Florida since 2011 when she realized that year-round color brings her more joy. She is an avid exerciser, budding golfer, habitual fiction reader, part-time foodie and amateur mixologist. She tries to infuse joy, excellence and authenticity into her every day and realizes that it is much more of a journey than a destination.